A managed monthly program that combines SEO content, LinkedIn visibility, newsletters, nurturing, quarterly campaigns, and performance review around one priority practice.
For practices that already have a clear proposition and now need a dependable authority and growth rhythm.
Practice growth requires a coordinated rhythm of useful content, search visibility, partner participation, audience nurturing, and targeted activation.
Client work interrupts articles, posts, newsletters, and follow-up.
Different partners publish independently without reinforcing one practice position.
Content exists, but there is no practice-specific campaign, nurture pathway, or performance review.
Built for practice groups seeking consistent visibility, coordinated marketing, partner alignment, and sustainable business development through one integrated growth system.
For practices that already have a clear proposition and now need a dependable authority and growth rhythm.
Based on partner count, markets, channels, content volume, campaign scope, and publishing support.
Solo attorneys building a credible specialist presence without an internal marketing team.
Younger partners who need a clearer market identity beyond the firm's general brand.
Newly independent lawyers launching a personal platform.
Your principal need is to clarify and build the authority foundation—not to publish large volumes of recurring content.
Cross-border lawyers seeking clearer visibility in markets beyond their immediate geography.
Senior lawyers repositioning for advisory, board, investor, or consulting opportunities.
GROWTH SYSTEM
Substantive practice content aligned with approved themes, client questions, and search intent.
Builds discoverability and a durable library of expertise.
Practice-level and selected partner content coordinated around the same themes.
Keeps the practice visible without fragmenting the message.
A concise practice update for clients, prospects, and referral relationships.
Creates an owned channel and regular reason to stay connected.
Topics, formats, owners, approvals, and agreed publication workflow.
Prevents activity from depending on spare partner time.
A simple practice-specific follow-up sequence linked to an agreed guide, webinar, or enquiry path.
Improves continuity after initial interest.
One agreed campaign using LinkedIn, Google, email, webinar, or account-based outreach.
Activates content around a specific commercial priority.
Review of visible search, engagement, strongest themes, gaps, and next priorities.
Helps the practice decide what to continue, change, or expand.
Agreed videos, webinars, guides, or reports within the annual scope.
Creates higher-value moments beyond routine content.
One named internal practice owner coordinates approvals and priorities.
Partners provide short interviews, voice notes, matter insights, or structured inputs.
altBIG develops the editorial calendar and drafts the agreed assets.
The firm reviews for accuracy, confidentiality, professional conduct, and brand compliance.
Approved assets are published or handed over according to the agreed channel-access model.
Each quarter, the practice reviews performance and resets priorities.
Generic Practice Page → Distinct Niche Authority
One focused quarterly campaign tied to a target sector, client problem, event, report, or commercial priority.
A practical review of content output, engagement signals, search movement, conversions available, and next decisions
Adjustments to themes, channels, partner participation, authority assets, and campaign direction.
The monthly fee is confirmed according to partner count, content volume, markets, publishing access, campaign requirements, authority-asset scope, and reporting needs.
Request Our Practice Growth PlanAnswers for practices ready to move from position to momentum.
YOUR PRACTICE HAS A POSITION
Build a recurring authority, search, nurturing, and campaign system around the practice your firm has chosen to prioritize.
Three tiers designed for every stage of your authority journey.
Practice heads, boutique firms and specialist teams within larger firms
A practice has strong expertise but is hidden under a generic firm identity
Established practice groups seeking recurring visibility, search presence and enquiries
The practice is positioned but lacks publishing consistency, audience growth and a practice-specific pipeline
Managing partners, executive committees, CMOs and BD leaders at boutique or mid-sized firms
The firm needs integrated positioning, website, content, CRM, rankings, partner branding and BD systems
Choose the path that fits where you are now – and where you want to go next
Our practice group is capable, but it is hidden under the broader firm brand.
Legal Micro-Brand System
Our practice group has a position but needs ongoing content, visibility and enquiries.
Practice Group Growth Engine
Our entire firm needs coordinated positioning, marketing, CRM and business-development systems.
Law Firm Growth EngineAuthority, positioning and growth ideas for lawyers and law firms.
A practical guide to choosing a niche the market can remember.
How positioning, content and business development work together.
How a forward-thinking attorney built and owned a new practice category.
altBIG helps lawyers, practice groups, and law firms define what they should be known for, build visible authority around their expertise, and create the growth infrastructure needed to attract premium client opportunities.
We bring together strategic positioning, thought leadership, digital platforms, media visibility, speaking opportunities, lead-generation systems, and AI-enabled execution—within one integrated authority and growth system.
Build a clear and differentiated position in your chosen legal market.
Create a stronger digital presence that communicates your expertise clearly.
Demonstrate authority through content, media, speaking, and industry participation.
Connect visibility and credibility with lead generation, relationship building, and business development.
altBIG helps lawyers, practice groups and law firms build authority, visibility and growth through six focused programs.
Clarify your niche and authority position.
Build visibility, trust and publishing consistency.
Become the defining voice in your field.
Clarify your niche and authority position.
Build visibility, trust and publishing consistency.
Become the defining voice in your field.