A leadership-level engagement that integrates firm positioning, website and content architecture, priority practices, partner authority, CRM, rankings, pitches, campaigns, and business-development workflows.
Designed for firms that have outgrown fragmented marketing activity and need one coordinated authority and growth operating model.
The website says one thing. Practice groups publish independently. Partner profiles remain static. CRM, rankings, pitches, campaigns, and follow-up are managed separately. The firm stays busy, but the activity does not compound.
The firm, practices, and partners do not reinforce one coherent market story.
Content, events, pitches, CRM, and relationship follow-up operate through separate processes.
Leadership cannot easily see what is being produced, what is working, and where to invest next.
Built for law firms ready to unify branding, business development, thought leadership, and client growth.
tailored to firm size, number of practices, systems, scope, and operating support required.
Established practice groups with an approved market position and priority client base.
Practices that need stronger search visibility and more consistent thought leadership.
Established practice groups with an approved market position and priority client base.
Practices that need stronger search visibility and more consistent thought leadership.
Teams seeking an organized practice-specific newsletter and nurturing pathway.
Teams seeking an organized practice-specific newsletter and nurturing pathway.
GROWTH SYSTEM
A clear market position, priority client segments, differentiators, and message architecture beyond generic "full-service" language.
Creates a coherent foundation for the website, practices, partners, and pitches.
Recommended site structure, priority pages, content logic, search architecture, and conversion pathways.
Makes the firm easier to understand, navigate, discover, and contact.
Defined positioning, authority themes, content priorities, and growth actions for agreed practices.
Concentrates investment on commercially important areas.
Editorial governance, content calendar, formats, partner inputs, approvals, and publishing workflows.
Turns thought leadership into a repeatable firm process.
Positioning and visibility support for agreed partners whose profiles materially support firm strategy.
Connects individual authority with firm and practice growth.
Lead capture, ownership, follow-up, nurture, pipeline definitions, and management reporting requirements.
Creates clearer accountability after interest is generated.
Frameworks, evidence libraries, credentials, messaging, submission planning, pitch tools, and RFP templates.
Improves consistency and reduces repeated reinvention.
Agreed KPIs, monthly reporting, quarterly management review, and priority adjustments.
Gives leadership visibility into execution and next decisions.
Review firm position, website, priority practices, partners, content, CRM, rankings, pitches, and current BD workflows.
Develop the agreed strategy, architecture, templates, systems, and initial priority assets.
Run the agreed monthly content, authority, campaign, CRM, rankings, and optimization activities.
Firm and practice positioning, partner expertise, thought leadership, and public proof.
Campaign activation, performance review, and practice refinement on a quarterly rhythm.
One named internal owner, coordinated approvals, and a shared editorial and reporting calendar.
The final fee depends on firm size, number of practices and partners, operating markets, website and CRM condition, content volume, campaign requirements, rankings scope, and internal resources.
Request a Firm Growth AssessmentAnswers for practices ready to move from position to momentum.
STOP MANAGING DISCONNECTED MARKETING ACTIVITIES
Connect positioning, priority practices, partner expertise, content, CRM, rankings, pitches, and business development under a clear management framework.
Three tiers designed for every stage of your authority journey.
Practice heads, boutique firms and specialist teams within larger firms
A practice has strong expertise but is hidden under a generic firm identity
Established practice groups seeking recurring visibility, search presence and enquiries
The practice is positioned but lacks publishing consistency, audience growth and a practice-specific pipeline
Managing partners, executive committees, CMOs and BD leaders at boutique or mid-sized firms
The firm needs integrated positioning, website, content, CRM, rankings, partner branding and BD systems
Choose the path that fits where you are now – and where you want to go next
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A practical guide to choosing a niche the market can remember.
How positioning, content and business development work together.
How a forward-thinking attorney built and owned a new practice category.
altBIG helps lawyers, practice groups, and law firms define what they should be known for, build visible authority around their expertise, and create the growth infrastructure needed to attract premium client opportunities.
We bring together strategic positioning, thought leadership, digital platforms, media visibility, speaking opportunities, lead-generation systems, and AI-enabled execution—within one integrated authority and growth system.
Build a clear and differentiated position in your chosen legal market.
Create a stronger digital presence that communicates your expertise clearly.
Demonstrate authority through content, media, speaking, and industry participation.
Connect visibility and credibility with lead generation, relationship building, and business development.
altBIG helps lawyers, practice groups and law firms build authority, visibility and growth through six focused programs.
Clarify your niche and authority position.
Build visibility, trust and publishing consistency.
Become the defining voice in your field.
Clarify your niche and authority position.
Build visibility, trust and publishing consistency.
Become the defining voice in your field.