Build Your
Personal
Legal Brand

We help attorneys define their niche, build their authority platform, and become the recognized expert in their market — whether you’re just starting out or ready to own your category.

Choose Your Program Schedule a Strategy Call

Brand Strategy & Positioning
LinkedIn & Content Authority

Website & Digital Presence
Speaking & Conference Positioning

For Lawyers

altBIG helps attorneys become known—not just busy. Through brand strategy, content, and AI-powered execution, we build your reputation so the right clients come to you.

Most Attorneys Are Invisible

No Clear Positioning

Most attorneys sound the same. Without a clear niche or unique value, clients have little reason to choose you over someone else.

Look Identical to Competitors

Similar websites and generic messaging make your firm blend in, leaving clients to choose based on price or convenience.

Rely on Referrals Only

Referrals help, but they're unpredictable. Depending on them alone limits your ability to grow consistently.

Lack Digital Presence

If clients can't find valuable content or proof of expertise online, they're more likely to choose another attorney.

Everything You Need to Build Authority

A full-stack personal brand system for lawyers.

Brand Strategy & Positioning

Define your niche and own your category.

Niche identification (AI, IP, Fintech)
Authority positioning
Personal narrative & brand messaging
Professional bio & profiles

LinkedIn Authority Management

Turn LinkedIn into your client acquisition channel.

Profile optimization
Weekly content (posts, carousels, articles)
Engagement & network growth
Inbound lead positioning

Thought Leadership Creation

Turn your expertise into published influence.

Ghostwritten articles & opinion pieces
Whitepapers & legal insights notes
Newsletters

Video & Podcast Branding

Create media that amplifies your voice.

YouTube channel setup
Podcast launch & production
Short-form video content
Webinar hosting & script writing

Speaking & Conference Positioning

Get on stages that matter.

Speaker profile creation
Conference pitch submissions
Presentation creation
Keynote narrative development

Media & PR for Lawyers

Get quoted, featured, and recognized.

Journalist outreach
Expert quote placements
Awards & rankings submissions
Reputation building

Personal Website & Digital Presence

Your authority HQ on the web.

Personal authority website
Knowledge hub & blog
SEO optimization for AI
AI chatbot integration

Authority Asset Creation

Signature works that cement your reputation.

Book writing (ghostwritten)
Industry reports & playbooks
Online courses
Signature frameworks

AI Tools for Lawyers

Technology that multiplies your output.

AI content generator
AI newsletter engine
AI reputation monitoring
AI personal assistant

Your Growth Path

Three tiers designed for every stage of your authority journey.

Brand Launch

Establish a differentiated personal brand and authority foundation

$7,500 – $12,000

3–4 weeks

Personal brand positioning
LinkedIn profile transformation
Starter website / landing page
5–10 thought leadership posts

Start My Brand Launch

Authority Growth

Build continuous visibility, authority and inbound opportunity

$3,000 – $6,000

Per month

12 LinkedIn posts / month
2 long-form articles
4 short-form videos
1 webinar per month
Newsletter + audience growth

Scale My Authority

Category Leader

Position the attorney as a recognized or global authority

$40,000 – $80,000+

4-6 weeks

Ghostwritten book creation
Global speaking positioning
Media dominance strategy
Premium brand identity

Apply for Category Leader

Build Your
Personal
Legal Brand

For Lawyers