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Turn Your Expertise
into Consistent
Market Authority

A managed monthly program that converts your knowledge into a steady stream of LinkedIn content, articles, videos, newsletters, and visibility initiatives—without requiring you to become a full-time content creator.

For lawyers who already know what they should be known for and now need consistency, visibility, and professional momentum.

Build My Authority Engine All Programs for Lawyers →
EXPERTISE ALONE IS NOT A PUBLISHING SYSTEM

Your market should hear from you more than occasionally.

One article, one conference, or a few posts will not create sustained recognition. Authority grows when useful ideas appear consistently across the places clients, peers, and referral sources already pay attention.

CLIENT WORK ALWAYS COMES FIRST

Writing, publishing, repurposing, and follow-up are repeatedly postponed.

YOUR INSIGHTS REMAIN TRAPPED

Valuable observations stay in calls, presentations, emails, and matter experience instead of becoming visible authority.

ACTIVITY DOES NOT CONNECT

Posts, articles, webinars, and newsletters may exist, but without one editorial and visibility system.

AUTHORITY GROWTH PROGRAM

Authority Growth Program Built for lawyers who have already established their positioning but need consistent visibility, stronger market recognition, and a structured authority-building system.

For lawyers who already know what they should be known for and now need consistency, visibility, and professional momentum.

$3,000–$6,000 /per month

Based on content volume, channels, production requirements, and level of visibility support.

Consistency compounds. Occasional posts don't build a reputation — a system does.

Build My Authority System

THE PROGRAM IS FOR

Who the Program Is For

Busy senior lawyers who can provide expert input but do not want to manage writers, editors, designers, and publishing workflows.

Cross-border specialists who need to remain visible across more than one market.

Lawyers with a clear specialist position and defined target market.

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Partners who have expertise but lack a dependable publishing rhythm.

Lawyers seeking stronger visibility among clients, referral sources, industry groups, conference organizers, and media.

Brand Launch graduates or lawyers whose existing profiles and messaging are already aligned.

AUTHORITY SYSTEM

The Monthly Authority System

Deliverable What The Client Receives Why It Matters

8 LinkedIn authority posts

A planned mix of insight, interpretation, client education, point of view, proof, and professional perspective.

Keeps the lawyer visible without relying on ad hoc posting.

2 long-form articles

Substantive pieces built around approved authority themes and relevant market developments.

Creates deeper proof of judgment and reusable website or publication content.

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2 short-form videos

Agreed scripts, recording guidance, and edit support within scope.

Makes the lawyer’s expertise more personal and accessible.

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1 monthly newsletter

A concise update that curates the lawyer’s ideas and relevant insights for an owned audience.

Builds continuity beyond social platforms.

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Editorial calendar

Monthly topics, formats, channels, responsibilities, and approval dates.

Prevents content from becoming reactive or inconsistent.

Publishing management

Coordination of drafting, editing, approvals, formatting, and agreed posting.

Reduces the operational burden on the lawyer.

Audience and engagement strategy

Recommendations for relevant people, institutions, conversations, and amplification opportunities.

Improves the quality—not merely the quantity—of visibility.

Basic inbound pathway

One agreed lead-capture or follow-up flow, such as a newsletter, guide, webinar, or consultation path.

Turns attention into an organized next step.

Build Authority That Drives Opportunity

From individual lawyer positioning to firm – wide growth strategy, altBIG helps legal professionals become more visible, more credible and more valuable in the markets they want to lead.

For Lawyers →
For Law Firms →
Book a Strategy Call →
See How its Work →
Visibility Layer

Quarterly Visibility Layer

QUARTERLY INITIATIVE

One webinar, briefing, roundtable, report activation, or comparable visibility initiative.

SPEAKING AND MEDIA POSITIONING

Selected topics, messages, and outreach direction for appropriate opportunities.

QUARTERLY AUTHORITY REVIEW

Performance signals, strongest themes, content reuse, market response, and next-quarter priorities.

HOW WE WORK

How We Work with Busy Partners

  • One focused monthly interview, structured questionnaire, or voice-note input.

  • altBIG converts expert input into coordinated content drafts.

  • The lawyer reviews for accuracy, judgment, confidentiality, and professional-conduct requirements.

  • Approved assets are finalized and scheduled for publication.

  • Each quarter, altBIG reviews the visible response and adjusts the editorial plan.

Partners reviewing documents

CLIENT INPUT REQUIRED: Regular Subject-Matter Input, Access To Agreed Channels, Timely Approvals, Participation In Selected Videos Or Visibility Initiatives, And Disclosure Of Any Confidentiality Or Firm-Policy Limitations.

pricing

Pricing and Engagement

RECURRING AUTHORITY PROGRAM
$3,000–$6,000

The fee is confirmed according to content volume, number of channels, video requirements, publishing access, audience-development needs, and quarterly visibility scope.

Request My Authority Plan
FAQ

Frequently Asked Questions

Answers for busy lawyers considering a monthly authority system.

No. You provide expert input and approval. altBIG manages the editorial strategy, drafting, repurposing, and agreed publishing workflow.

We uncover your existing strengths and market gaps to craft an authentic, elevated version of your professional identity.

Depending on the tier selected, we can build custom digital hubs ranging from single-page profiles to comprehensive category-leading websites.

We transition into the Authority Growth phase, ensuring your new positioning is consistently visible through ongoing content and PR.

Absolutely. We build robust approval workflows that ensure compliance while maintaining a fast publishing velocity.

Absolutely. We build robust approval workflows that ensure compliance while maintaining a fast publishing velocity.

YOU PROVIDE THE JUDGMENT

altBIG builds and runs the authority system.

Stay visible, useful, and top-of-mind with a professional publishing and visibility rhythm designed around your expertise and available time.

Build My Authority Engine Book a Program-Fit Call

FOR LAWYERS

Your Growth Path

Three tiers designed for every stage of your authority journey.

Brand Launch
Program

Generic lawyer → Clearly positioned specialist

Best For

Solo attorneys, younger partners, newly independent lawyers, or established lawyers with weak positioning.

altBIG Delivers

  • Authority Positioning Blueprint & niche definition
  • Personal narrative, bio & messaging
  • LinkedIn transformation
  • Personal landing page / website
  • Brand voice guide
  • 5-8 initial thought-leadership pieces
When

3 - 4 weeks

Investment

$7,500 - $12,000

Authority
Growth Program

Positioned specialist → Consistently visible & trusted

Best For

Lawyers who have a positioning foundation but lack consistency, visibility, or time.

altBIG Delivers

  • Monthly LinkedIn content
  • 2 articles, 2 videos, newsletter
  • Publishing management & engagement strategy
  • Basic inbound funnel & audience development
  • Quarterly webinar or visibility initiative
  • PR / speaking push
When

ongoing

Investment

$3,000 - $6,000/Month

Category Leader
Program

Recognized expert → Defining voice of the category

Best For

Senior partners, leading specialists, managing partners, established rainmakers, and high-end advisors.

altBIG Delivers

  • Category strategy & long-term authority roadmap
  • Book or flagship report
  • Premium website & signature framework
  • High-end messaging & media strategy
  • Speaking pipeline & podcast
  • Recognition & awards positioning
When

4 - 6 months

Investment

$40,000 - $80,000

FOR LAWYERS / BRAND LAUNCH

Simple Program-Selection Guide

Choose the path that fits where you are now - and where you want to go next

Lawyer adjusting tie

"I am a lawyer, but I am not clearly known for anything."

Brand Launch Program
Lawyer desk

"My positioning is clear, but I do not publish or remain visible consistently."

Authority Growth Program
Lawyer writing

"I am already successful and want to become the defining name in my field."

Category Leader Program

Your experience already speaks. It's time to give it a name the industry remembers.

Build My Signature Platform

Insights

Authority, positioning and growth ideas for lawyers and law firms.

Featured Articles

Explore All Insights
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For Lawyers

How to Choose a Legal Niche You Can Credibly Own

A practical guide to choosing a niche the market can remember.

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For Law Firms

The Law Firm Growth Infrastructure Playbook

How positioning, content and business development work together.

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Authority Building

Pioneering AI Law as a Category

How a forward-thinking attorney built and owned a new practice category.

Browse by Category

Positioning & Niche

  • > Your LinkedIn Profile Is Not a Résumé
  • > What Does It Mean to Own a Legal Category?
  • > From Solo to Sought-After: A Personal Brand Journey

Practice Group Growth

  • > Why Every High-Growth Practice Group Needs Its Own Micro-Brand
  • >From Practice Page to Demand Engine
  • > How Practice Groups Turn Thought Leadership into Qualified Client Enquiries

Emerging Practices

  • > How to Launch an AI, Fintech or Emerging Technology Practice Without Looking Generic
  • > Building a Standout Practice Group Brand
  • >5 Ways Practice Groups Can Build a Standout Brand

Law Firm Strategy

  • > Why Full-Service Law Firms Aren't a Positioning Strategy
  • > The Law Firm Growth Stack
  • > A Blueprint for Managing Partners

We Turn Legal Expertise Into Market Authority and Authority Into Growth

altBIG helps lawyers, practice groups, and law firms define what they should be known for, build visible authority around their expertise, and create the growth infrastructure needed to attract premium client opportunities.

We bring together strategic positioning, thought leadership, digital platforms, media visibility, speaking opportunities, lead-generation systems, and AI-enabled execution—within one integrated authority and growth system.

With altBIG, you become:

Known for Something Specific

Build a clear and differentiated position in your chosen legal market.

Easier to Discover and Understand

Create a stronger digital presence that communicates your expertise clearly.

More Visible and Trusted

Demonstrate authority through content, media, speaking, and industry participation.

Better Positioned to Win Premium Work

Connect visibility and credibility with lead generation, relationship building, and business development.

No fragmented marketing. Structured authority and growth for the legal industry.
For Lawyers For Law Firms See how it works
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Strategic
Positioning
Thought
Leadership
Digital
Platforms
Media
Visibility
Speaking
Opportunities
AI-Enabled
Execution
For Law Firms / Practice Group Growth

Scale Visibility
& Growth for
Your Practice
Area

altBIG helps lawyers, practice groups and law firms build authority, visibility and growth through six focused programs.

Explore All Programs Book a Strategy Call

For Lawyers

01
Brand Launch

Clarify your niche and authority position.

02
Authority Growth

Build visibility, trust and publishing consistency.

03
Category Leader

Become the defining voice in your field.

For Law Firms

01
Legal Micro-Brand

Clarify your niche and authority position.

02
Practice Group Growth

Build visibility, trust and publishing consistency.

03
Law Firm Growth

Become the defining voice in your field.